Technical Marketing Approaches

'Offering services before selling products' is a typical marketing approach of Hongyue. In addition to traditional methods such as product catalogs, official website and advertisement on domestic mainstream media, Hongyue persists in selling products by offerring technical services.

Since the year of 2000, Hongyue groundbreakingly hold non-profit technical training courses and seminarsfor more than 200 times attracting above 25,000 attendees.,which has greatly promoted the development of the industry.

Hongyue edits and publishes a series of technical guide book and founded the first professional nursery magazine Nursery Outlook which is nationwide released freely. Until now Nursery Outlook has been totally published 29 issues with more than 300 thousand copies, becoming the most influential professional magazine in Chinese nursery industry.

In 2009 Hongyue published Garden Maker magazine free for readers and launched Garden Maker forum, which creates good brand image for 'Hongyue•Garden Maker' home gardening.

In 2010, the company opens the first free technical hotline in domestic horticultural industry, equipped with powerful team of experts and advisers and calling centre, offering technical services that solve customers’ problems and difficulties, all these efforts have won trust of consumers.